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在线翻译:
szdaily -> Business
Baby products market booming
    2017-April-20  08:53    Shenzhen Daily

    Cao Zhen

    caozhen0806@126.com

    CHINA’S rapidly growing baby products market has been a focus for manufacturers in the past decade and opportunities still exist for players if they can seize the right consumer needs, according to industry insiders at a baby products meeting Tuesday in Shenzhen.

    “Chinese Children Industry Center defines that the baby products market also includes products for pregnant women and new mothers. The center estimates that the market will reach 2.5 trillion yuan (US$360 billion) this year in China, thanks to relaxed family-planning policies, growing disposable income and young parents’ demand for safe and high-quality products,” said Yang Hong, director of Guangdong Marketing and Sales Association. “This number looks great but the total market is highly segmented, so enterprises should be keen on consumer demands to survive and maintain sustainable growth.”

    Xue Li, president of Sunroo Kidswear Co., said that parents born after the 1980s or 1990s pursue higher living standards, so enterprises must improve cloth material quality to create a stable foundation for medium and high-end baby products. “Material innovation will be one of the key strengths for kidswear companies. Meanwhile, well-established large enterprises should possess wide distribution channels,” said Xue.

    Although rising e-commerce has squeezed the market shares of brick-and-mortar retailers, offline channels still play an important role in China, according to Zhou Bin, president of Win Business Holdings (China) Co. Ltd. “Together with developing their e-commerce offerings, stores should provide more one-stop professional services for consumers, which will consolidate consumers’ loyalty. The services could be parenting advice and knowledge shared by professional physicians.”

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