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在线翻译:
szdaily -> Business
Govt. wants electric, buyers want SUVs
    2017-April-27  08:53    Shenzhen Daily

    AUTOMAKERS face a dilemma in China’s huge but crowded market: Regulators are pushing them to sell electric cars, but buyers want gas-guzzling SUVs.

    The industry is rattled by the government’s proposal to require that electric cars make up 8 percent of every brand’s production as early as next year. Consumers are steering the other way: First-quarter SUV sales soared 21 percent from a year earlier to 2.4 million, while electric vehicle (EV) purchases sank 4.4 percent to just 55,929. “It’s tough for someone with an EV to come and take away market share from SUVs,” said Ben Cavender of China Market Research Group.

    The Shanghai auto show, held earlier this month, showcased work on electric models meant to appeal to Chinese drivers who are wary of the unfamiliar technology’s reliability and cost.

    Headache

    The pressure for electrification in China is an added headache for automakers at a time when sales growth is slowing and competition heating up in a market they are counting on to drive global revenue.

    Sales growth fell to 1.7 percent in March from last year’s 15 percent. SUVs made up 40 percent of sales, while sedan purchases fell 4.9 percent.

    At the Shanghai show, the industry’s biggest marketing event this year, almost every global and Chinese brand displayed at least an electric concept car, if not a model ready for sale, alongside its latest SUVs and sedans.

    General Motors Co.’s Buick unit announced plans last month for Chinese sales of its Velite 5 gasoline-electric hybrid sedan. Buick also sells a hybrid LaCrosse in China.

    This month, Ford Motor Co. said it will sell an all-electric SUV and a plug-in hybrid Mondeo Energi sedan in China. Ford’s joint venture with State-owned Changan Automobile Co. will manufacture the Mondeo.

    NextEV, a Shanghai-based startup, displayed 11 vehicles in Shanghai from its all-electric NIO brand. They included the two-door EP9, a contender for the title of fastest electric car, with what the manufacturer says is a top speed of 310 kilometers per hour.

    Volkswagen AG announced its electric vehicle plans for China and unveiled an electric concept car. Honda Motor Co. showcased its new NeuV, a futuristic concept car the company has suggested might get an electric drive train.

    Government planners see electric vehicles as a sector where China can lead, and a Cabinet technology development plan issued in 2013 calls for two of the top global brands in 2025 to be Chinese.

    Hence the proposal, released in September, calling for electric or gasoline-electric hybrids to make up 8 percent of every automaker’s output next year. That would rise to 10 percent in 2019 and 12 percent in 2020.

    Manufacturers failing to meet those targets could buy credits from companies that produce more electrics, helping to subsidize development.

    BYD Auto

    China’s stand-out EV success so far is Shenzhen-based BYD Auto Co. It sells all-electric vehicles to taxi and bus fleets in China and abroad and gasoline-electric hybrid SUVs and sedans to Chinese consumers.

    BYD Auto says last year’s sales rose 70 percent over 2015 to 100,183 vehicles. That would make it the biggest electric brand for a second year, with Tesla Inc. next at 76,230 vehicles sold.

    Other Chinese brands offer plug-in electrics but most sold only a few hundred vehicles last year. That is partly because their vehicles cost up to 350,000 yuan (US$50,000), or two to three times the price of equivalent gasoline models.

    Even Great Wall Motors Ltd., which became China’s most profitable auto brand by making almost nothing but SUVs, has unveiled an electric compact sedan, the C30 EV, which looks almost comically small next to its hulking other vehicles. It has yet to say when sales will start.

    Some brands promise a range of up to 200 kilometers on one charge. But industry analysts say that is too much money and too short a distance for most drivers, who have few places to recharge.

    “The biggest worries for people buying an electric car are lack of convenience for charging and the miserable range most electric cars have,” said Zhang Xin, an independent auto industry analyst.

    To ease such “range anxiety,” the Cabinet has ordered the State-owned power industry to step up installation of charging stations.

    Government plans call for China to have 100,000 public charging stations and 800,000 private stations by next year, up from a total of 50,000 at the start of 2016. Longer term, the government wants a network that can support 5 million vehicles by 2020.

    The government also is trying to nudge buyers toward electrics by exempting them from sales taxes and from license plate fees and lotteries imposed by Beijing, Shanghai and some other cities to curb congestion.(SD-Agencies)

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