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在线翻译:
szdaily -> Business
SZ phones find success in Africa
    2017-May-11  08:53    Shenzhen Daily

FEW Chinese have heard of Transsion, a phone maker based in Shenzhen, but the company has millions of users in Africa, making it one of the most successful on the continent.

Transsion has more than 100 million users in Africa. Its factories have a total production capacity of 300,000 phones per day, said Arif Chowdhury, vice president of Transsion Holdings, which was founded in 2006.

“A decade ago, the sales were less than 1 million, mainly in India and Bangladesh. Transsion became successful only when it put almost all of its attention on the African market,” said Chowdhury, who is from Bangladesh.

In 2016, Transsion produced 79.91 million phones, about 80 times the volume 10 years ago.

According to technology consultant firm Counterpoint Technology Market Research, Transsion’s market share in 2016 was about 40 percent in Africa, beating bigger competitors such as Samsung and Huawei.

“Transsion in Africa is like what Nokia was in China years ago. Many people favor it over other phones,” said Chowdhury.

“For a company to succeed, we need to find out what exactly people want. African users like selfies, multiple phone card slots, enabling local language, stable music function and longer battery life,” he said.

The company organized 200 technicians to improve camera function and calibrate the exposure to suit darker skin tones.

“We have dual-card, triple and even four-card phones, because there are many phone operators in Africa, and it is expensive to dial between networks,” said Chowdhury.

Wang Yanhui, secretary general of the Mobile Phone China Association, said Transsion’s success is rooted in its dedication to a highly segmented market.

Wang said Transsion has had a big success in selling cheap phones. “If they want to continue to win, they must work on technology and produce more smartphones,” he said.(Xinhua)

 

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