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在线翻译:
szdaily -> Entertainment
‘Masha and the Bear’to be shown in China
    2017-July-7  08:53    Shenzhen Daily

ONE of Russia’s best-known international animation franchises, “Masha and the Bear” has struck a distribution deal with Shanghai Media Group.

Under the agreement, brokered by the Russian distribution company SPB TV, a joint venture will be created to promote and distribute “Masha and the Bear” in China.

Premiering in 2009 on Russian TV, the children’s animated series is currently distributed in many countries of the world. Most recently, deals for India and New Zealand were struck.

In 2015, the producers’ revenue from licensing agreements and sales of merchandise related to the franchise accounted for US$225 million, with more than half of the total revenue coming from outside Russia.

Before the signing of the deal with Shanghai Media Group, Europe and South America were the main foreign markets for “Masha and the Bear.”(SD-Agencies)

 

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