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在线翻译:
szdaily -> Business
Tencent offers WeChat Pay in Europe
    2017-July-11  08:53    Shenzhen Daily

INTERNET giant Tencent launched its WeChat Pay payment service in Europe yesterday, challenging rival Alipay, which is owned by rival Alibaba’s affiliate Ant Financial.

Tencent has partnered with German payments firm Wirecard to allow European retailers to accept WeChat Pay as a payment option.

The move is specifically aimed at Chinese tourists coming to Europe and is not necessarily a challenger to the likes of Apple Pay and Samsung Pay, both of which operate in parts of Europe. WeChat has 938 million monthly active users.

Chinese consumers are very used to using mobile payment services like WeChat Pay for everything from ride-hailing services to shopping.

Chinese tourists were the highest spending in 2016, splashing a total US$261 billion abroad, according to the United Nations World Tourism Organization. It’s a lucrative market, one that Tencent is hoping to capture.

Alipay launched in Europe in 2015 and has since expanded to other destinations like South Africa. Tencent said that in China it has 600 million active users of WeChat Pay, while Alipay has 450 million active users.

“Right now the problem is many Chinese travelers don’t have the right payment instruments. Shopping is a substantial part of the shopping journey. For every retailer targeting Chinese customers in the segment of luxury, of travel, of entertainment, this is a must-have payment option,” said Markus Eichinger, executive vice president of global product strategy at Wirecard.

Wirecard was also the company that helped Alipay launch in Europe in 2015. It acted as an acquirer, essentially bundling all the transactions for a retailer and processing them.

(SD-Agencies)

 

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