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在线翻译:
szdaily -> Speak Shenzhen
Go to lengths
    2017-July-24  08:53    Shenzhen Daily

在福特汽车位于南京的研发中心,18名气味评估员的工作是测试车内每一种物质的气味。汽车厂商们正不断努力,设法在消费者态度迥异的市场吸引更多买家。请看本报周五的报道:

While Western drivers like the “new car” smell fresh off the production line, Chinese would rather their cars didn’t smell of anything — a cultural divide that’s testing carmakers seeking an edge to revive sales in the world’s biggest auto market.

At Ford Motor Co., for example, 18 smell assessors, dubbed “golden noses,” at its research plant outside the eastern city of Nanjing test the smell of each material that goes inside a Ford car to be sold in China and around Asia.

The China smell test isn’t unique, but illustrates the lengths automakers go to attract buyers in markets where consumer attitudes vary widely.

报道中的 go to

lengths就是“竭尽全力”的意思。例如:

To gain market share, they will go to great lengths.

为了获得市场份额,他们会竭尽全力。

 

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