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在线翻译:
szdaily -> Business
Experts give advice on intelligent hardware
    2017-July-31  08:53    Shenzhen Daily

Zhang Yang

nicolezyyy@163.com

FOUR entrepreneurs were invited as guest speakers to share their insights regarding the development of intelligent hardware during a forum held by Newtop 100 — a digital media outlet — in Nanshan District on July 27.

One of the guest speakers was Hu Zhenyu, founder of JmGO, a company specializing in the production of intelligent projectors. According to Hu, one of the key things that hardware startups should do is to define their products accurately based on users’ demands and make sure that their products are suitable for mass production.

He said the design of a product should not go beyond the startup’s quality-control and production capacity, because quality and inventory problems are the two things that could easily destroy a fledging hardware startup.

Additionally, he said startups should avoid targeting a minority of customers because the cost of running a hardware startup is too high, and it would be too risky for them to choose a small, niche market. “Your company will fail if the size of your business wasn’t proportional to the size of your targeted market,” he said.

Another guest speaker You Yanjun is the CEO of LUMI, a company specializing in the development of smart home devices. When talking about the conflict between standardized and customized products, You said many products are standardized before being sold to customers, but intelligent products are those that can be customized after being purchased by customers.

“We can standardize the manufacturing process of a product, but we should also enable the customers to personalize the product by using it. This is the core concept of smart home,” he said.

Wang Guobin, founder and CEO of tubatu.com, a home furnishing service website, said the smart home market is huge in China. According to him, many of his customers are willing to spend more money on such products.

According to Gao Zheng, a general manager at JD Finance — a crowdfunding website operated by JD.com, customers in the future will pursue individualized products more than ever. “Rising standards among consumers means that producers will need to provide a variety of products so that customers can find those suitable to their personal tastes,” he said.

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