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在线翻译:
szdaily -> Business_Markets
Alibaba, Marriott to woo Chinese tourists
    2017-August-9  08:53    Shenzhen Daily

ALIBABA Group Holding Ltd. is supercharging its fledgling travel service by partnering with Marriott International Inc., the world’s largest hotel operator with some 6,000 properties globally.

The companies will set up a joint venture to feature Marriott’s entire line-up, from the eponymous brand to the Sheraton and Ritz-Carlton, on Alibaba’s Fliggy site. The two will link their loyalty programs and provide promotions for Chinese travelers, they said.

China is now the world’s largest source of outbound travelers, a still rapidly growing populace that spent more than US$100 billion in 2016 and is spurring changes across the global tourism industry. Their rising numbers have fueled a deals spree and spawned alliances between foreign hotel chains and domestic partners.

Marriott and its rivals are also hunting for ways to capture more guests and shore up loyalty, as they compete with alternative providers such as Airbnb Inc. and try to reduce fees paid to the likes of Priceline Group Inc. and Expedia Inc.

“The most important piece though is the marriage of our respective areas of expertise,” said Arne Sorenson, Marriott’s CEO, declining to discuss revenue-sharing with Alibaba. “It’s really about how do we service this already large but quickly growing group of global travelers, particularly Chinese travelers.”

The venture announced Monday strengthens an existing partnership between Alibaba and Marriott. Marriott tied up with Alibaba affiliate Zhejiang Ant Small & Micro Financial Services Group in 2015 to let guests pay for hotel stays and related items with Alipay on phones.

Under the new agreement, Alibaba will highlight Marriott’s storefront on Fliggy and — drawing on data on 500 million mobile monthly active users — help devise content and programs to draw in increasingly affluent globetrotters. (SD-Agencies)

 

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