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在线翻译:
szdaily -> Business
Big data tell tales of travel preferences
    2017-August-31  08:53    Shenzhen Daily

Zhang Yu

JeniZhang13@163.com

MORE than 60 percent of tourists preferred free-walking tours for this year’s summer vacation and 83 percent of tourists re-purchased travel insurance in the past three years, according to a 2017 summer travel data report jointly released by Shenzhen-based online insurance platform Huize.com and qyer.com, a domestic leading outbound one-stop travel platform.

Relying on big data platforms from both sides, the report gave an analysis of the 2017 summer travel trends in terms of number of travelers, destinations, consumer products, and travel risks.

Statistics showed that since the end of the college entrance examination in June, domestic travel has continued to heat up. According to Huize.com, domestic travel insurance orders rose 55.6 percent from three months ago, with a year-on-year growth of 13.5 percent. Beijing, Shanghai Shenzhen and Guangzhou were tourists’ top four favorite destinations.

Outbound tourism growth has slowed down compared with the popular domestic tourism market. The report showed that the number of outbound travelers rose by 6.3 percent year on year, down from a 7-percent growth rate a year ago. Year-on-year growth rate has kept declining over the past three years.

Tourists traveling to South Korea were down 76 percent from a year earlier, which was the main reason for the decline in outbound tours this summer.

As to the time spent traveling, tourists on domestic trips favored “short-term tours.” Travel orders of less than seven days accounted for 91 percent, while outbound tourists were more willing to experience “in-depth tours.”

According to qyer.com, the average time spent traveling in Asia, Oceania, Europe, Africa, North America and South America ranged from 9 to 17 days in the summer of 2017.

More than 60 percent of tourists preferred free tours, followed by package tours and road trips. The sales of road trip products rose 160 percent compared with the same period last year, with those of overseas road trips having risen 230 percent.

The purchasing preferences of Chinese tourists in tourism products have also shown signs of increase for longer outbound tours. City walk, gourmet cooking, and local cultural products have increased significantly, as the travel patterns have changed from sightseeing to leisure vacations.

In addition, as the European tourism market recovers, the sale of tickets to European scenic spots has increased by 114 percent.

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Shenzhen Daily E-mail:szdaily@szszd.com.cn