-
Advertorial
-
FOCUS
-
Guide
-
Lifestyle
-
Tech and Vogue
-
TechandScience
-
CHTF Special
-
Nanhan
-
Futian Today
-
Hit Bravo
-
Special Report
-
Junior Journalist Program
-
World Economy
-
Opinion
-
Diversions
-
Hotels
-
Movies
-
People
-
Person of the week
-
Weekend
-
Photo Highlights
-
Currency Focus
-
Kaleidoscope
-
Tech and Science
-
News Picks
-
Yes Teens
-
Fun
-
Budding Writers
-
Campus
-
Glamour
-
News
-
Digital Paper
-
Food drink
-
Majors_Forum
-
Speak Shenzhen
-
Business_Markets
-
Shopping
-
Travel
-
Restaurants
-
Hotels
-
Investment
-
Yearend Review
-
In depth
-
Leisure Highlights
-
Sports
-
World
-
QINGDAO TODAY
-
Entertainment
-
Business
-
Markets
-
Culture
-
China
-
Shenzhen
-
Important news
在线翻译:
szdaily -> Important news
NEARLY ¥300M RAISED ON 1ST DAY OF ONLINE CHARITY CAMPAIGN
    2017-September-8  08:53    Shenzhen Daily

Zhang Qian

zhqcindy@163.com

WHEN technology meets loving hearts, charity projects can achieve great results. On the first day of the “99 Charity Day,” China’s largest online fund-raising platform, Tencent, along with nearly 300 other supporting firms and 11 million netizens, helped raise 289 million yuan (US$44.4 million) by 8 p.m. Thursday.

It is the third year since the campaign was organized to raise money for charity organizations and projects for the public good. This year’s campaign started Thursday and will end Saturday.

A total of 6,700 charity projects joined this year’s campaign.

Chen Yidan, one of the co-founders of Tencent and the initiator of the telecommunication giant’s online charity platform, announced earlier this month that Tencent Charity Foundation will prepare 299 million yuan to match some netizens’ donations, while the other 300 supporting corporations will contribute another 309 million yuan, which will add up to a total of 609 million yuan for the year.

The donation mode of Tencent’s online fund-raising platform is that Tencent and the other partners will match the donations of netizens that are made online over the following three days.

For instance, if a netizen is interested in donating to one particular project and donates 20 yuan, the foundations of the supporting partners, which have deals with Tencent, will donate another 20 yuan to the project until the total sum reaches the goal set jointly by the project and its supporting foundation, while the Tencent Charity Foundation will match donations to projects randomly.

The funds will go directly to the approximately 6,700 selected charity projects.

There is a daily cap on donations to the charity projects and the online donation system opens at 9 a.m. and stays open until the amount raised hits the quota for that day.

To be qualified for selection, charity projects should be credible initiatives that aim to help bring a better life to disadvantaged groups or for the public good. One of the local projects is named “Build Ocean Garden,” initiated by a local organization called Dive For Love.

Xia Jiaxiang, a person in charge of the organization, told the Shenzhen Daily that they had raised around 93,500 yuan from over 1,000 people Thursday.

“It is our first time joining the campaign and the outcome on the first day was beyond our expectation,” Xia said. His group has been volunteering to repair the coral reef in the sea area around Dapeng Peninsula.

“Raising money is not the only purpose. What we want is to raise people’s awareness of the importance of protecting the environment and cherishing sea resources,” said the ocean guardian.

Xia and his group set a goal of raising 290,000 yuan over the three-day campaign and the money will be spent on restoring the coral reef in Dapeng.

 

深圳报业集团版权所有, 未经授权禁止复制; Copyright 2010, All Rights Reserved.
Shenzhen Daily E-mail:szdaily@szszd.com.cn