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在线翻译:
szdaily -> Business
Jaded Chinese consumers a test for new iPhone
    2017-September-12  08:53    Shenzhen Daily

APPLE Inc.’s new iPhones are expected to come with vibrant full-screen displays, wireless charging and other cutting-edge technology. But consumers in China can get those features on other devices already — and without the sticker shock.

Shoppers in the world’s biggest mobile market are accustomed to getting the latest technology with their Huawei, Oppo and Xiaomi handsets. That makes it harder for Apple to convince jaded customers that marrying such attributes with its own software is worth the much higher price tag.

That’s a problem for Apple in the market that matters most to the Cupertino giant beyond its home country. While it sticks to a global template that’s served it well, local vendors have become adept at technology design while tailoring phones to local tastes, such as with dual SIM capability.

In a show of confidence, Huawei Technologies, Xiaomi Corp. and likely Vivo — far from front-running or avoiding the iPhone the way movie studios juggle summer tentpoles — are tackling the U.S. company head-on by timing new products around the publicity avalanche sure to engulf Apple’s new iPhone launch.

After six straight quarters of falling sales in China and a share-price rally fueled by expectations for the 10th-anniversary device, the stakes are enormous.

“The challenge comes from Vivo, Oppo and Huawei, they can replace Apple in high-end markets priced around US$500, even as Apple remains dominant in the ultra high-end US$600 plus segment,” said Kiranjeet Kaur, an analyst with industry consultancy IDC. “We don’t expect big growth as China’s market is now very saturated. The biggest demand for the new iPhone will come from the replacement market.”

Apple has a lot riding on the biggest re-design of the iPhone in the post-Steve Jobs era, with its new flagship tipped to cost about US$1,000. Early Wednesday Beijing time, it will lift the lid on three new models of the device that ushered in the modern smartphone age, alongside a higher-powered Apple TV and a watch that can connect to LTE cellular data networks, Bloomberg has reported.

While users wait for the new hardware, Apple has previewed its iOS 11 operating system which has added features for Chinese users. That includes a photo app that allows scanning of the near ubiquitous QR codes that drive the country’s mobile payment systems, a keyboard that makes Chinese characters easier to input and a new mapping app that shows traffic camera locations.

The iPhone remains the world’s best-selling phone model and continues to win praise for Apple’s hallmark fusion of software and hardware. But Apple’s revenue in China fell 10 percent in the latest quarter — the only region to experience a year-on-year decline.

With supply of new iPhones expected to be tight in the early going, Apple’s Chinese rivals may jump at the chance to lure buyers away.

Xiaomi, showing signs of bouncing back from its worst shipment declines in its seven-year history, is going to unveil the Mi MIX 2 a day before Apple’s event.

Huawei — a company that declared its intention of supplanting Apple and Samsung at the top of the mobile food chain — will debut its full-screened Mate 10 next month.

Even Vivo — the smallest player of the group, is teasing the silhouette of a new thin-bezel device, presaging an imminent release though it declined to comment on details.(SD-Agencies)

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Shenzhen Daily E-mail:szdaily@szszd.com.cn