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在线翻译:
szdaily -> Business
Alibaba buys Pac-12 sports broadcast rights
    2017-October-9  08:53    Shenzhen Daily

ALIBABA Group has acquired the rights to broadcast Pac-12 sports across China through 2024, part of a growing effort by the schools to market their teams — and their academic programs — to potential Chinese students and their parents.

The goal, said Pac-12 commissioner Larry Scott, “is growing interest in our universities overseas, and particularly in China. Sports play a valuable role in bringing exposure and interest.”

The deal marks the first time a college sports network will be made available in China. Owned by the universities in the conference, Pac-12 Networks began in 2012 and includes programing on one national and six regional TV networks, as well as digital and social platforms.

Alibaba will show 175 live events and 100 hours of original programing annually, some of it via Youku Tudou, also known as the YouTube of China.

The financial terms of the deal weren’t disclosed. It also includes an extension of Alibaba’s sponsorship of the annual Pac-12 China Basketball Game through 2020. (SD-Agencies)

 

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