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在线翻译:
szdaily -> Business
Survey shows changing consumption habits
    2017-October-26  08:53    Shenzhen Daily

GROWTH in sales of consumer goods ranging from biscuits and candies to toothpaste and shampoo has slowed in China to a five-year low, a survey showed, in a major challenge for global firms seeking to attract buyers in the world’s second-largest economy.

Demand for fast-moving consumer goods has waned in China, with sales growing 2 percent in the first half of 2017, less than year-ago levels, a report from consultancies Kantar Worldpanel and Bain & Co. shows.

That is the weakest half-year growth since 2012, according to the report based on a survey of 40,000 households. While sales rose 3.6 percent in the third quarter of the year, it is still a far cry from a near 20 percent growth just over half a decade ago.

The data gives a gauge of how China’s consumers are spending their money — key as global investors and brands such as Nestle, Pampers owner Procter & Gamble or Coca-Cola look to tap the spending power of the country’s potential shoppers.

“The type of consumption people enjoy now is very different — travel, lifestyle, entertainment are all growing strongly,” said Bruno Lannes, Shanghai-based partner at Bain.

“(This is) where people are spending, and it’s taking money away from fast-moving consumer goods.”

A boom in cheap food delivery — luring huge investment into firms like Meituan-Dianping — has also hit grocery sales as people cook less often at home, Lannes added.

But not all products did badly.

While chocolate, chewing gum and candy saw double-digit drops in sales volume in the first six months of the year, health-focused products like yogurt and bottled water and some personal care products fared far better.

The Kantar-Bain report offers detailed insights into consumer spending patterns beyond broader official retail sales. The latter also includes data from segments like cars and oil products and showed a rise of 10.3 percent for September.

Sales of South Korean skin care and makeup products in China fell 4.8 percent in the first half of the year.

For 2017, sales of fast-moving consumer goods in China is expected to be “slightly” better than last year’s 2.9 percent rise, which was the slowest in a decade, Kantar’s China division general manager Jason Yu said.

“We did see some recovery in the third quarter of the year,” said Yu. “Really important now is how the fourth quarter performs.”(SD-Agencies)

 

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