-
Advertorial
-
FOCUS
-
Guide
-
Lifestyle
-
Tech and Vogue
-
TechandScience
-
CHTF Special
-
Nanhan
-
Futian Today
-
Hit Bravo
-
Special Report
-
Junior Journalist Program
-
World Economy
-
Opinion
-
Diversions
-
Hotels
-
Movies
-
People
-
Person of the week
-
Weekend
-
Photo Highlights
-
Currency Focus
-
Kaleidoscope
-
Tech and Science
-
News Picks
-
Yes Teens
-
Fun
-
Budding Writers
-
Campus
-
Glamour
-
News
-
Digital Paper
-
Food drink
-
Majors_Forum
-
Speak Shenzhen
-
Business_Markets
-
Shopping
-
Travel
-
Restaurants
-
Hotels
-
Investment
-
Yearend Review
-
In depth
-
Leisure Highlights
-
Sports
-
World
-
QINGDAO TODAY
-
Entertainment
-
Business
-
Markets
-
Culture
-
China
-
Shenzhen
-
Important news
在线翻译:
szdaily -> Business
Ahead of iPhone X launch, vendors cut iPhone 8 prices
    2017-November-2  08:53    Shenzhen Daily

VENDORS in China have slashed the price of Apple’s iPhone 8 by up to a fifth in a bid to lure customers amid sluggish demand ahead of the launch of the tech giant’s much-anticipated iPhone X on Friday.

Buyers can now snap up Apple’s new iPhone 8 Plus and the more basic iPhone 8 models at discounts of between nearly 14 percent and 20 percent on the mainland.

The move comes as data from research firm Canalys shows Apple’s China smartphone shipments grew 40 percent in the third quarter of the year from a year ago to 11 million units, marking the U.S. company’s best performance in China in eight quarters.

Some analysts, however, cautioned whether that could be sustained.

“Apple’s growth this quarter is only temporary. The high sell-in caters to the pent-up demand of iPhone upgraders in the absence of the iPhone X,” said Canalys analyst Mo Jia.

“Price cuts on earlier models after announcing the iPhone 8 have also helped. However, Apple is unlikely to sustain this growth in the fourth quarter of the year.”

Customers can now order a basic model of a 64GB iPhone 8 for 4,788 yuan (US$722.61) from China’s top home appliance retailer Suning Commerce Group Co., via its online shopping platform. The pricier iPhone 8 Plus 256GB model costs 6,888 yuan.

That’s a significant reduction from the original price tags in China of 5,888 yuan and 7,988 yuan, respectively.

The basic iPhone 8 is available through e-commerce player JD.com for 4,875 yuan, with the plus model costing 7,098 yuan.

In Hong Kong, the basic iPhone 8 costs HK$5,988 (US$767.55) from the Apple store, while the plus version sells for HK$8,188.

Apple last week countered concerns of muted demand for its iPhone X, saying pre-orders for the 10th anniversary phone were “off the charts.”

A survey by brokerage Bernstein last week showed that demand for the device will be substantial, but not exceptional, with about a quarter of the respondents planning to buy the phone.

“The excitement surrounding the iPhone X appears to be magnitudes higher than actual purchase intent — 48 percent of respondents agreed/strongly agreed that they were ‘excited for the iPhone X,’” Bernstein said, citing a survey of 1,112 iPhone owners in the United States, United Kingdom and China.

A previous survey by broker KeyBanc Capital Markets had pointed out that older iPhone 7 models outsold iPhone 8.

While it was doubtful how many iPhone users will upgrade to the US$999 iPhone X, an overwhelming majority will still choose an Apple device, according to the Bernstein survey.

“Consumer loyalty to iPhone remains remarkably strong, despite persistent complaints about high prices and worries about declining innovation, with only 3 percent of respondents stating that their next phone would not be an iPhone,” Bernstein said.(SD-Agencies)

 

深圳报业集团版权所有, 未经授权禁止复制; Copyright 2010, All Rights Reserved.
Shenzhen Daily E-mail:szdaily@szszd.com.cn