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在线翻译:
szdaily -> Business
Xiaomi reignites global push with Spain launch
    2017-November-9  08:53    Shenzhen Daily

SMARTPHONE maker Xiaomi Inc. launched sales in Spain on Tuesday, its first foray into Western Europe as it revs up a stalled global push into other developed markets in Europe and the United States.

Xiaomi started to sell its flagship Mi A1 smartphones, priced at 229 euros (US$265.85) in Spain from yesterday as well as Wi-Fi-connected products including scooters, air purifiers and coffee makers.

“It’s proof that we are very, very serious about becoming a global company, not just a Chinese company, and not just working in developing countries,” Wang Xiang, head of Xiaomi’s global business, said ahead of the launch. “We want to expand our ambitions to developed areas like Western Europe, and that’s just the first step.”

Xiaomi, which in 2014 was briefly the world’s most valuable startup, saw sales stall in 2016 amid an unwieldy international expansion and intense competition from local rivals Huawei Technologies, Vivo and Oppo.

At the time it pulled back from several overseas markets including Brazil and Indonesia, but this year it has launched and re-launched sales in dozens of countries such as Indonesia, Vietnam, Russia, the United Arab Emirates and Ukraine.

“We are more focused now,” said Wang, who added the company has learnt lessons from previous failed entries and was now hiring heavily overseas.

Wang took over the role earlier this year when high-profile executive Hugo Barra left the company to join Facebook Inc.’s augmented reality team.

In July, Xiaomi secured a US$1 billion loan to drive its overseas expansion and help roll out brick-and-mortar stores.

Xiaomi’s sales have also been recovering this year, and it has overtaken Apple Inc. to become China’s fourth-largest smartphone vendor by sales, driven in part by a focus on offline stores, according to research firm Canalys.(SD-Agencies)

 

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