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在线翻译:
szdaily -> Entertainment
JAY Z sells US$6 gig tickets to cut out touts
    2017-November-9  08:53    Shenzhen Daily

SOME tickets for JAY Z’s concerts in the United States are being sold for as little as US$6 in a bid to cut out touts.

It’s led to some fans asking whether deals to see the 4:44 album tour on primary and resale sites are real.

By charging more for VIP tickets and less for cheap seats, thereby making spots accessible for more fans, concert promoter Live Nation hopes to drive touts out.

Secondary ticket sites and scalpers will be left with bottom-feeding ticket prices, (often for seats in the upper levels).

The Weeknd, One Direction, Radiohead, Tool, U2 and Coldplay have all used similar strategies to try to eliminate expensive resale tickets.

However, it’s unclear whether the low prices will block touts from buying up all the cheap tickets and selling them for more.

There has been some confusion over the cheap tickets. Some believed JAY Z’s gigs weren’t selling well.

However, Live Nation told U.S. magazine Billboard that just three concerts in, the 4:44 tour was the rapper’s highest grossing solo tour ever, beating his 2013 Magna Carter concerts by up to 21 percent.

Another superstar who tried to counter the ticket resale problem, Taylor Swift was criticized for an anti-ticket tout scheme in the United States, which required fans to earn “boosts” to improve their chances of getting tickets to her concerts.

The boosts included posting about her on social media, watching her new video and buying her album or merchandize.

Ed Sheeran used strict rules around entry to try to counter the problem. He asked fans to bring four forms of ID for his most recent U.K. tour.

(SD-Agencies)

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