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szdaily -> Glamour
Pixar’s ‘Coco’ strikes a chord* in Mexico guitar town
    2018-January-10  08:53    Shenzhen Daily

《寻梦环游记》带火墨西哥吉他销售

Pixar’s hit film “Coco” has struck all the right notes in the tiny Mexican hamlet* of Paracho, home to the traditional Mexican guitar made famous in the movie. The Mexican town is seeing a boom in guitar sales following the worldwide success of “Coco.”

The film follows a boy who accidentally finds himself in the land of the dead during the Mexican celebrations for the Dia de los Muertos. Central to the plot is the boy’s trusty Paracho-style guitar.

The 16th century-style guitars have been a way of life in the town of 30,000 for centuries. According to legend, a priest with the original Spanish conquerors* decided locals in the village should be taught a craft to support their economy.

Paracho soon gained fame as Mexico’s capital for the manufacture of stringed instruments*, and “Coco” has now brought its craftsmen global fame and booming sales, artisans said.

The film, released by Walt Disney Co’s Pixar, has grossed* more than US$550 million worldwide, according to Box Office Mojo. It ranks as the highest-grossing movie in Mexico ever. (SD-Agencies)

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