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在线翻译:
szdaily -> Business_Markets
Xiaomi now top smartphone seller in India
    2018-January-26  08:53    Shenzhen Daily

SAMSUNG Electronics has lost its crown as the top smartphone seller in India for the first time in six years, as it was outsold by China’s Xiaomi in the final quarter of 2017, data from two tech research firms show.

Xiaomi’s aggressively priced suite of high-spec handsets and market expansion strategy enabled it to take the top spot in the world’s biggest smartphone market after China, said Tarun Pathak of Counterpoint Research.

Xiaomi, which is exploring a public listing and is now valued at close to US$100 billion, entered India just three years ago.

Its strategy there has so far rested on flash sales on leading homegrown e-commerce player Flipkart and U.S. tech giant Amazon.com’s Indian site, an approach that helped it snatch market share without having to spend heavily on marketing.

Counterpoint pegged Xiaomi’s smartphone market share in India at 25 percent in the fourth quarter based on shipments, ahead of Samsung’s 23 percent. China’s Lenovo, Oppo and Vivo also came in behind them, each with about 6 percent.

However, Counterpoint ranked Samsung as the top seller for the year as the South Korean firm was well ahead of Xiaomi in the first half of 2017.

Separately, research firm Canalys said Xiaomi shipped 8.2 million smartphones in the fourth quarter, while Samsung shipped 7.3 million. (SD-Agencies)

 

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