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在线翻译:
szdaily -> Business
Chinese brands gain recogition
    2018-February-5  08:53    Shenzhen Daily

CHINESE brands are going global in increasing numbers and their growth has become a standout story, said David Haigh, CEO of market research firm Brand Finance, Thursday.

According to a report released Thursday by the London-based market research company, the world’s fastest-growing brand comes from China. Wuliangye, a Chinese brand of aromatic liquor, grew a striking 161 percent year on year to US$14.6 billion, rising 184 ranks to 100th place.

The Industrial and Commercial Bank of China (ICBC) is the only Chinese brand on the list of top 10 most valuable brands, with a brand value of US$59.1 billion, up 24 percent from a year ago, according to the report.

Chinese technology brands also boast high brand value growth, with Alibaba (12th), Tencent (21st), WeChat (49th), Baidu (57th), JD.com (65th), and NetEase (121st), going up by an average of 67 percent year on year, it said.

Since 2008, China’s share of global brand value has increased from 3 percent to 15 percent, growing to US$911.5 billion in 2018, said the report.

“In the 19th century, Britain dominated world manufacturing and then British brands became famous. In the 20th century, American manufacturers and brands dominate the world. In the 21st century, China is the center of the manufacturing universe, Chinese brands are increasingly becoming global,” said Haigh.

Chinese brands such as Huawei, Ping An, State Grid, Evergrande, ICBC, Yili, Haval, Wuliangye and many others are now being recognized worldwide as quality brands, said Haigh. “We expect to see this develop rapidly in more and more sectors.”

“The Chinese Government is definitely doing what it should do as a very strong supporter of the whole idea of creating intellectual property,” Haigh said.

According to Brand Finance’s report, Amazon is the world’s most valuable brand, with its brand value increasing by 42 percent year on year to a whopping US$150.8 billion, followed by Apple, Google, Samsung and Facebook. (Xinhua)

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