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在线翻译:
szdaily -> China
KFC launches cultural relic-themed restaurants
    2018-February-13  08:53    Shenzhen Daily

WHEN eating fried chicken, diners now have the opportunity to have a taste of traditional Chinese culture.

A large interactive screen showing how the Lantern Festival was celebrated in Emperor Xianzong’s palace in the Ming Dynasty (1368-1644) covers the wall beside the cashiers at a KFC restaurant in Qianmen, central Beijing. The restaurant was the first KFC opened in China in 1987.

When a customer scans a QR code beside the screen with their mobile phone, music starts to play and the characters on the screen begin to move. The customer can also access more information on their phone.

The National Museum of China has authorized KFC to use the intellectual property rights (IPR) of its 17 collections, aiming to jointly create “national treasure-themed restaurants.”

By obtaining authorization to use the images and develop characters based on them, KFC hopes to enhance customers’ cultural experiences in their restaurants through technology.

In the Qianmen restaurant, images of dragon and phoenix crown relics are shown in the form of window displays and wall paintings, with a detailed introduction to the relics attached.

Images of the relics are also painted on the dining tables in the restaurant.

A KFC restaurant in Changsha, the capital of Central China’s Hunan Province, is themed on a square vessel with four rams from the Shang Dynasty (1600 B.C.-1046 B.C.). A short animated video about the relic tells diners how it was unearthed.

KFC has created the national treasure-themed restaurants in 18 cities where the relics were unearthed. The store layouts include showcases, ceiling lamps, dining tables and chairs designed to reflect a specific relic or collection.

(Xinhua)

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