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szdaily -> Business_Markets
Alibaba’s streaming service to host Disney content
    2018-February-14  08:53    Shenzhen Daily

ALIBABA’S entertainment arm has signed a licensing agreement with Disney in a deal that will provide the Chinese group’s Youku video streaming platform with the largest Disney animation collection in China.

Alibaba said in a press release Monday that the multi-year licensing agreement signed between Alibaba Digital Media and Entertainment Group and Disney subsidiary Buena Vista International will see more than 1,000 Disney episodes released on Alibaba platforms, including set-top boxes.

The deal comes as Disney has faced obstacles in getting digital television content into China. In 2016, its DisneyLife online content venture, which it launched with Alibaba, was shut down by Chinese regulators less than five months after operations began.

“The addition of Disney content greatly enriches the library of quality international content on Alibaba’s media and entertainment ecosystem, giving us a leading edge in foreign content distribution in China,” said Yang Weidong, president of Youku at Alibaba Digital Media and Entertainment Group.

Youku, which reaches 580 million devices each day and gets about 1.2 billion views, is wholly owned by Alibaba Digital Media. It has been reported that the platform already has similar licensing deals with Warner Bros., Paramount, Fox, NBCUniversal and Sony Pictures Television, among others.

A viewer study conducted by independent research institute Guduo Media revealed that Youku dramas generated a total of 21.7 billion views in the third quarter of 2017, topping the country’s online video market.

The partnership is part of a broader push by Alibaba’s entertainment unit to produce and deliver more quality content to audiences in China, the world’s second largest film market.

In November, it inked an exclusive deal with Netflix to distribute its hit original drama series Day and Night to over 109 million subscribers worldwide.

(SD-Agencies)

 

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